The “Your Seat Is Waiting” campaign was a multi-year initiative aimed at elevating NAIOP Arizona’s reputation and expanding its membership base. Developed in collaboration with art directors, photographers, and media partners, the campaign ran during the peak of the COVID-19 pandemic, requiring innovative solutions to maintain visual consistency despite logistical challenges.​

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KEY RESPONSIBILITIES

• Designed print and digital ads for publications, ensuring consistency with existing branding standards.

• Coordinated closely with photographers to outline visual requirements and direct composite imagery.

• Directed the creative vision for composite imagery, working closely with photographers to outline visual requirements and align photography direction with campaign objectives. Guided the integration of multiple photos (backgrounds, environments, and people) to achieve a cohesive visual narrative while adhering to COVID-19 safety protocols.

• Managed ongoing ad updates, including adjusting visuals and messaging to reflect evolving campaign goals and featured NAIOP members.

• Collaborated with marketing and PR teams to align messaging across platforms and maximize campaign reach.

 

FINAL DELIVERABLES

• Print and digital ads for targeted publications.

• Composite imagery integrating multiple photos to achieve a unified look despite separate shoot locations.

• Updated campaign visuals, incorporating new NAIOP members over the three-year run.

 

RESULTS

• Successfully navigated logistical challenges posed by the pandemic to deliver high-quality visual content.

• Increased membership engagement and brand visibility for NAIOP AZ through targeted, people-centered campaign assets.

• Enhanced campaign adaptability through the use of composite imagery and ongoing asset updates.