The STAND Up campaign, a flagship initiative for the Construction Industry Alliance for Suicide Prevention (CIASP), aims to raise awareness about suicide prevention in the construction sector. The campaign peaks during Suicide Prevention Month each September but involves ongoing efforts to maintain visibility throughout the year via merchandise, promotional materials, and social media content.

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KEY RESPONSIBILITIES

• Managed merchandise design and sourcing, maintaining adherence to established branding standards.

• Developed new and updated existing promotional collateral for both the seasonal push and ongoing initiatives.

• Created social media graphics and digital assets to support campaign messaging.

• Oversaw Squarespace webstore management, including order processing, inventory updates, and coordination with fulfillment vendors.

• Collaborated with PR and marketing teams during the seasonal push to align campaign visuals and messaging.

• Strategized with client to identify opportunities for interactive elements, including merchandise concepts and augmented reality components.

 

FINAL DELIVERABLES

• Seasonal and ongoing promotional merchandise.

• Social media graphics and digital assets.

• Print collateral for events and outreach initiatives.

• Updated Squarespace webstore content and product listings.

 

RESULTS

• Strengthened CIASP's visibility within the construction sector through targeted promotional efforts.

• Enhanced brand consistency across multiple platforms and media formats, including the ongoing management of the Squarespace webstore for merchandise orders and content updates.

• Successfully managed and executed three consecutive annual campaigns, adapting to evolving project scopes and client needs.