Giant Life Magazine served as a platform to promote Small Giants' brand and services through visually compelling content. Additionally, it acted as a creative outlet for exploring design trends, storytelling, and service-focused marketing. Content developed for the publication was later repurposed for the company’s website blog and social media throughout the year.

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2023 EDITION

• Focus: Strategy, art direction, and project management, with expanded use of interactive media.

• Responsibilities:

  • Managed the overall creative strategy, transitioning from design execution to a strategic oversight role.

  • Implemented augmented reality features, including an interactive game and 3D animated elements.

  • Directed layout design and illustration, integrating AR components with traditional print content.

 

2022 EDITION

• Focus: Comprehensive project management from concept to final output, including content strategy, art direction, layout, print coordination, and the development of a 360-degree cover image.

• Responsibilities:

• Developed and implemented a full content strategy, sourcing assets and guiding visual direction.

• Led multi-department collaboration with marketing, visual media, and PR teams.

• Directed print production and supervised design implementation.

• Created a strategy for a superimposed layered 360-degree cover image, combining photography, illustration, and design elements.

• Collaborated with design and photography teams to conceptualize and execute the final composite image.

• Directed art and layout, ensuring cohesion across photography, illustration, and printed cover.

• Guided content direction and collaborated with copywriters to align messaging with visual narrative.

 

2021 EDITION

• Focus: Print production coordination, select content layout, and cover design.

• Responsibilities:

• Managed vendor communication for print production.

• Oversaw internal team coordination to finalize the print edition.

• Designed select pages and cover, adhering to brand guidelines.​

 

FINAL DELIVERABLES

• Printed publication.

• 360-degree composited cover image.

• Promotional eblasts and social media campaigns.

• Augmented reality game feature and 3D animated cover.

 

RESULTS

• Strengthened brand visibility and service awareness.

• Enhanced storytelling capabilities and interactive media integration.

• Successfully led creative direction and project management across multiple teams and media formats.